Engagement Rate Calculator
Measure social media engagement rate by followers or by reach.
About the Engagement Rate Calculator
Enter a post's likes, comments, and shares and saves, then the number of followers or the post's reach. The calculator gives the engagement rate as a percentage.
Rate by reach shows how compelling the content was to those who saw it; rate by followers is easier to compare between accounts, because follower counts are public.
The formula
Engagement rate = engagements ÷ followers (or reach) × 100
Worked example
420 likes, 35 comments and 50 shares or saves, on an account with 12,000 followers
- Engagements: 420 + 35 + 50 = 505
- 505 ÷ 12,000 = 4.21%
Questions people ask
What's a good rate?
Commonly 1–3% by followers; smaller accounts often score higher.
Should video views count?
Usually not; they're tracked separately.
How do I compare several posts?
Work out each post's rate, then average them, or add all engagements and divide by followers × posts.